Creative operations, centered.

One place for every moving part.

Wick connects the people, decisions, money, and media behind every project—from the first booking to the final download.

One project. One clear signal.
  1. 01Client
  2. 02Studio
  3. 03Crew
  4. 04Editor
  5. 05Finance
  6. 06Delivery
Current signalReady for reviewOwner · Editor

Creative energy needs a center.

A wick gives energy somewhere to gather. It creates the structure that lets a flame burn steadily.

Creative companies need the same thing: one clear center for clients, producers, field teams, editors, payments, and delivery. Wick gives the work that center—so momentum grows without the chaos around it.

Most systems stop at the booking. Wick carries the work all the way through.

One project record moves with the work. Every handoff keeps its context, owner, deadline, money, and media attached.

  1. 01

    Sell

    Storefronts, catalogues, packages, quotes, and client accounts.

  2. 02

    Schedule

    Availability, teams, travel, rescheduling, and calendars.

  3. 03

    Produce

    Briefs, assignments, source files, and field handoffs.

  4. 04

    Finish

    Editing queues, scripts, versions, reviews, and approvals.

  5. 05

    Settle

    Invoices, payments, credits, refunds, and financial history.

  6. 06

    Deliver

    Galleries, downloads, feedback, and durable client access.

Fewer gaps. Fewer translations. One shared truth.

Without a center

The project is scattered across tools.

  • The order lives apart from production
  • The editor reconstructs the brief
  • Approvals disappear into email
  • Payment and delivery tell different stories
With Wick

The project carries its own context.

  • Every service becomes the right work
  • Every handoff names its owner and state
  • Every version remains connected
  • Payment unlocks the right delivery

Grow the studio without rebuilding the system.

Run distinct storefronts and catalogues for the markets you serve. Keep each client journey specific while your team operates from one shared center.

Photography, video, drone, floor plans, and future service lines keep the attributes and production paths they actually need.

01ResidentialCatalogue
02CommercialCatalogue
03Vacation rentalCatalogue
04Brand contentCatalogue
05DroneCatalogue
06VideoCatalogue

Calm for the client. Clarity for the team.

01

The client journey

A polished experience from booking to download.

Easy ordering, confident scheduling, clear payment, considered delivery, and one familiar place to return.

02

The operating center

The next decision is always visible.

Owners, due dates, files, edits, approvals, payments, and exceptions stay in view without overwhelming the people doing the work.

We are becoming our first proof.

Wick is being built inside a working media company before it is released to yours. Citadel Photography is pressure-testing the system against real bookings, reschedules, crews, edits, invoices, and deliveries.

The private beta opens only when the experience can carry the promises on this page—not just demonstrate them.

Current stagePrivate developmentFounding beta waitlist is open

Momentum without chaos.

01

Center the work

Make the next decision, owner, and handoff obvious.

02

Protect momentum

Reduce friction without flattening creative ambition.

03

Show the signal

Make important information visible and suppress noise.

04

Earn trust

Stay calm, precise, and accountable around deadlines and money.

Build the next version of your company around a stronger center.

Join the private-beta waitlist for thoughtful progress updates and an invitation when Wick is ready to support a small group of founding studios.

No launch spam. Just meaningful progress and a considered invitation.