The project is scattered across tools.
- The order lives apart from production
- The editor reconstructs the brief
- Approvals disappear into email
- Payment and delivery tell different stories
Creative operations, centered.
Wick connects the people, decisions, money, and media behind every project—from the first booking to the final download.
Why Wick
A wick gives energy somewhere to gather. It creates the structure that lets a flame burn steadily.
Creative companies need the same thing: one clear center for clients, producers, field teams, editors, payments, and delivery. Wick gives the work that center—so momentum grows without the chaos around it.
The complete workflow
One project record moves with the work. Every handoff keeps its context, owner, deadline, money, and media attached.
Storefronts, catalogues, packages, quotes, and client accounts.
Availability, teams, travel, rescheduling, and calendars.
Briefs, assignments, source files, and field handoffs.
Editing queues, scripts, versions, reviews, and approvals.
Invoices, payments, credits, refunds, and financial history.
Galleries, downloads, feedback, and durable client access.
Built around the work
One company, every kind of work
Run distinct storefronts and catalogues for the markets you serve. Keep each client journey specific while your team operates from one shared center.
Photography, video, drone, floor plans, and future service lines keep the attributes and production paths they actually need.
Both sides of the glass
The client journey
Easy ordering, confident scheduling, clear payment, considered delivery, and one familiar place to return.
The operating center
Owners, due dates, files, edits, approvals, payments, and exceptions stay in view without overwhelming the people doing the work.
Built in the work, not around a theory
Wick is being built inside a working media company before it is released to yours. Citadel Photography is pressure-testing the system against real bookings, reschedules, crews, edits, invoices, and deliveries.
The private beta opens only when the experience can carry the promises on this page—not just demonstrate them.
The standard we are building toward
Make the next decision, owner, and handoff obvious.
Reduce friction without flattening creative ambition.
Make important information visible and suppress noise.
Stay calm, precise, and accountable around deadlines and money.
Founding beta
Join the private-beta waitlist for thoughtful progress updates and an invitation when Wick is ready to support a small group of founding studios.